Sanrio, the global lifestyle brand best known for pop icon Hello Kitty, and home to many other beloved character brands including My Melody, Little Twin Stars, Pompompurin, Cinnamoroll and Pochacco. Sanrio was founded in 1960. Inspired by our vision of "One World, Connecting Smiles", we aim to shorten the distance between people, and spreading the circle of happiness even further afield. Today, Sanrio's legendary breadth of products are available in over 130 countries and in retail locations including department stores, specialty, national chain retailers and Sanrio boutique stores.

Sanrio Hong Kong established in 2001. We believe in「みんななかよく」as our corporate philosophy, dedicated to share the joy through licensed merchandises, brand collaborations and licensed events. Meanwhile, we encourage you to take this opportunity to get closer with your family and friends.

The business development of Sanrio Hong Kong is not limited to a single product. We are devoted to continuous innovation, from character gifts to business collaborations of branding, merchandises, and events, including various crossover commodities, pop-up cafes, exhibitions, and fairs - bringing joy to your daily life through diversified blossoming.

「みんななかよく」is "Let's be friends together".
We all hope for a contented life with happiness, love and respect with one another. We believe in 「みんななかよく」as our corporate philosophy. To understand and get along with the people whom we share our lives, it is important to trust, respect and love each other. To communicate these feelings is the philosophy that guides Sanrio. We hope everyone could feel the joy of harmony.